Overall.

• I have got a full understanding of Photoshop
• Creating a Blog
• Organising and sticking to tasks.

I felt that this project was a much easier project to put together as i had to choose all my ideas myself for my target audience instead of having 5 people in a group and putting every ones ideas together to create a project for a target audience. Photoshop was not a new software for me when i was creating my school magazine cover but i felt i could not use my full knowledge as others had to join in and work together for one project. This project on the other hand was a much easier project as i could choose everything myself and have everything organised the way i wanted it. I have gained a great knowledge from using Photoshop to create my project.
Overall i felt much happier creating my covers this time round as i could choose everything i wanted and have everything how i wanted it to look, if something had not gone right then i could adapt and change my original idea.

I am very happy with the outcome of my magazine as i feel it has met my target audiences standards. I have enjoyed creating my magazine covers and would like to embark on doing another project which is similar.

Technologies.

I used Adobe Photoshop Pro CS2 to create my magazine covers with.
I learnt how to experiment with new tools and learnt how to create a high quality image using the most simple tools. After completing my covers my skill level has improved dramatically.

Advantages of Photoshop over Publisher and Fireworks.

Photoshop - Adapt and change different layers, clone tool, spot healing brush, free transformation, very simple, variety of tools to change, cut, crop and define an image.

Publisher - No zooming preferences, auto levels, simple and easy to use, not many tools to make a good quality cover with.

Fireworks - Difficult to use, very challenging software, requires a good knowledge, no zooming preferences again.

I decided to use Photoshop over Fireworks and Publisher as i have had previous knowledge of the software from when i created my school magazine cover. I used Photoshop to remove any spots or misfits on the face, to crop and re size any images and also to edit my fonts for my covers.

Equipment used.

I used a Sony A200 DSLR digital camera to take my photo's with, this camera was a very good choice as i could get good clear photo's with it. I could use a lot of zooming options as well as changing the lighting and contrast. None of the images i had taken were blurred in anyway.

Tools;

Brush Tool - Very simple to use, effective, easy to use in small and large areas. Often blurs around the line when you draw a line.

Clone Tool - Can be hard to use at times, simple to use when you want an area cloned to another area. Requires you to hold ALT to select an area to clone. Can be hard to use in really small area's.

Free Transform - Very simple to use, either use keyboard shortcut (CTRL +T) or go to edit and free transform. Re size images and rotate. Focus' into image when you've finished editing.

Text - Simple box can be made to type into, very easy to use, change font size and change colour. Same as on any other software.

Cropping Tool - Anything unwanted can be discarded of, simple to use, select area wanted cropping, right click and crop. Does not lose any of the images quality.

Paint Bucket Tool - Same as on any other software, click paint bucket and select colour, apply on area needed to be coloured. Also you can use the gradient tool which lets you choose a gradient changing to different colours, simple to use.

De-Saturation Tool - Simple to use, click de-saturate, and apply on area that you want saturated. Effective if you want a black and white background.

Audience.

Owen is a 19 year old male studying graphics, biology and media in his second year at sixth form. He has been very successful with his results in his first year and is wiling to work just as hard to get good grades in his second year. He is a very outgoing individual who loves to party, socialise and play sport in his spare time. He is into a range of different music such as Grime, Dubstep, Hip hop, Baltimore, Drum and Bass and Ghetto Tech. He tries to find as much time as he can to go to gigs that include artists from these genres. Owen has two genres of music that he listens to most and these are, Hip Hop and Grime, on the odd occasion he will listen to Dubstep and Baltimore. Also in his spare time he does a little but of DJ’ing to show his interest in music. He loves to DJ at his mates party’s where he can show off his unique style of music so that others can appreciate and enjoy his type of music.

Target Audience Appeal;

• Target Audience 17-24
• Urban mise-en-scene, Attracts target audience
• Powerful, striking images to draw attention
• Type face - appealing, interesting, simple but effective
• Broken conventions to fit in with the house style, makes magazine more memorable and not forgotten
• Attractive layout, easy to read
• Pages are neat and do not have too much going on
• Images catch your eye and bring you to reading the magazine.

I attracted/addressed my audience by looking at magazines that displayed media about the urban scene, i then looked at all the articles and pages and decided that the urban scene appeals more to younger students aged around 17-24. This shows that the majority of students are either in college/sixth form or are at university. I then decided to ask a majority of young people what they thought of the underground urban scene and carried out a number of questions to ask them about their opinions.

Distribution

If my magazine was to be distributed it should be distributed at the beginning of every month as it would give time to collect all the information and data to make the magazine fun and appealing to the target audience.

Features include;

• Fashion
• Articles
• Competitions
• Featured artists
• Upcoming bands

My magazine would be sold in supermarkets, newsagents, on the Internet, music stores and adverts which are shown in my magazine.

Commercial Funding;

Benefits - Adverts and brings sales.

Drawbacks - Fee's for being at the place.

Target Audience

Magazine will cost £3:20 in England and Ireland, overseas price seen inside magazine.

Has to be the right target audience as we need sales to go up every year for funding of the magazine and extras which will be included. Young target audience would show the most interest in this magazine.

Representation.

Front cover:

I have chosen this main image because he relates to my target audience. This is shown by the way he is dressed which is in an urban style. His age is important as he must attract other readers into viewing this magazine. Also this is aimed at a certain age group which i am trying to appeal to. The gender is mainly male as there are not many females who find this kind of music appealing. I feel that this style of music genre is beginning to become more and more popular so there are more and more people who will find it appealing and want to read the magazine. I think that this magazine could not be made anymore attractive to the target audience than it already is.

Contents:

The images i have used on this cover are very appealing and relate to the image on the front cover as you can clearly see that i am portraying an urban scene. You can see clearly from the four images that they are staged staged photo shoots. All of the subjects in the images are wearing urban clothing showing that it is still representing the urban scene. The colour scheme i have used is relevant to the urban scene and target audience as they usually like to see dark pages with graffiti font styles. I decided to use black, grey and white as they are all neutral colours and look appealing together. The age of the occupant in the image is at the lowest end of my target audience age which is 17. I felt i had to use an image of a young person as it would draw young readers into reading my magazine. I decided to use male subjects throughout my magazine as i felt this would be the best and easiest way to get hold of peoples attention.

Double Page Spread:

I have used a simple image that i took in town for this page as it is natural and very appealing. i decided i wanted to use this image because the subject is on one side and there is a wall on the other side that i could base my writing upon. The mise-en-scene of the image shows a clear urban look and would appeal to a viewer to read the article. I have used Benedict in this image as he is slightly older than the subject on the contents page (Robert Troth). He is to be represented to the target audience as a producer at a young age.

Evaluation.

Forms and Conventions


Front Cover.

• Masthead is very attractive and appealing. Black and white contrast each other, stand out more. On an angle which breaks convention, white out glow makes it easier to read. I decided to put at an angle because it makes it more interesting. Makes people look at it in a different way. Graffiti font style used to make it more urban looking, also to attract target audience. Attracts attention.

• Main image is very appealing and attractive, edited to make main subject stand out, background de-saturated. Urban scene in background, makes image more appealing. Mid-shot with eye contact, makes you feel as if your in front of him. Very posed upfront picture. Draws attention to magazine. Kept the convention of having a main image that covers whole page.
  

• Cover lines are short and snappy, quick and easy to read, simplified what is to be seen in the magazine. Font style again is graffiti, fits with magazine genre, seen on every page. Colour matches the colour of the subjects shirt, everything is kept simple but effective. Cover line headlines are kept short and snappy also. White to contrast black background. Text wrapped around main image to keep conventions.

• Bar code is at bottom left to keep the conventions simple. Date and price are also allocated next to the bar code to keep the conventions also. Simple white writing to make it contrast to the black and white background of main image.

• I decided not to have a banner as it would ruin the look and outcome of the magazine, another broken convention. Also i chose not to as i wanted the cover to looks simple and not have too much information on the front page. I also think that having a banner takes attention away from the cover lines which are more important.

• Mise-en-scene is very urban styled and looks very appealing, i decided to make it black and white as most of it was already that colour, it also made the main subject stand out. Gates and fences also fit in with the urban scene, more attractive.

• I put the magazines website at the bottom of the page to show that a website is available for the consumer. I picked a white outer glow as it contrasts with black background and stands out.

• Headline shows magazine is very popular, it makes people want to buy it more. Red colour to make it fit in with the rest of the colours on page, also to make it stand out. White outer glow to make it more easy to read.

Contents.

• The title "Contents" is very eye catching as it is one of the first things you see when you look down the page. The font style used again is graffiti like to fit in with the genre of the magazine. I have used grey for the colour because it contrasts the background colour. Black drop shadow to make it look as if its coming off the page.

• Overall layout of page is very neat and attractive. Background colour is dark fitting in well with the urban look of a page. Black, grey and white used together as they are all neutral colours.

• Most of the fonts styles on the page are graffiti style, again setting in with the urban style.

• The images i have chosen are from a staged photo shoot, decided upon these as the subject stands out from the white background. Urban clothing still worn just no urban background scene. Drop shadows added behind image to make it look as if image is coming off page. Different shades of grey used for drop shadows.

• I created an outline for where i wanted the writing to be, inside the box on the right i inserted details of what features will be shown inside the magazine. Appealing and abstract. Eye-catching and interesting. Everything is bordered, border anchors the images or text.

Double Page Spread.

• Font style is graffiti styled, again to fit in with the magazines urban features. I decided i wanted it to be red, black and white to fit in with the colour of the subjects clothes, also this would not look odd and would look appealing.

• The font for each question is also in graffiti styled so it looks appealing and is easy to read and tell that it is a question being asked.

• Main image is of Benedict Sycamore, i decided to use just one image as i thought inset images would ruin the image because i think the image is of a good quality when took. Used this image because it has the subject on one side and a wall on the other for the interview. The mise-en-scene of the image is also very urban and fits perfectly with my front cover.

• I have kept the layout very simple buy just adding in a title for his name and adding the writing for the interview on the right, the writing looks as if it has a border around it to make it more important to read.

• A house style has been used again which is to keep the magazines website name at the bottom right of the page. You can see that i have tried to keep this page as simple as i can.
  

Finished Covers.

Front

Contents

Double Page